Related: Which Apple Music Plan Is Right For You? All The Tiers, ExplainedĪpple announced in October 2022 that it had surpassed 100 million songs on Apple Music, a massive growth compared to where the company's music offerings began. But in the years since Apple Music debuted, it has gained a lot of songs, and the total number is surprising. The original service was shut down, and Apple Music fit right into the company's shift from iTunes purchases to subscription-based streaming. Shortly after the acquisition, the groundwork laid by Beats Music became Apple Music.
She turned up the romance even more on 2019’s Lover, but it was 2020’s folklore and its companion, evermore-ruminative, relatively lo-fi albums written and recorded during the COVID-19 pandemic-that earned her the Apple Music Award for Songwriter of the Year.Beats Music was a standalone, subscription-based streaming service that used a bubble system to personalize a user's experience, and the bubbles would grow to show a user's interest in an artist or genre of music. Though 2017’s reputation might have been perceived as a gorgeously constructed piece of dramatic theater-its attendant heroes and villains all real-life characters from Swift's public feuds-all that spectacle proved an attention-grabbing cover for her most romantic album yet. Throughout, her songwriting has blurred the lines between the public and private, burying enough real-life clues (about, say, scarves and Starbucks) to make clear that only Swift can own her narrative, thank you very much, while still retaining a lyrical elegance. Her early, youthful love songs heralded 2010's newly self-possessed Speak Now-which showed off her scathing wit-and evolved into knowing, ironclad pop fare that held its own against boisterous Max Martin production on 1989, her fifth album, titled after her birth year. And the thrill of following Swift’s rise has been watching her execute it flawlessly, largely because her melodic intelligence is equal to that ambition. But no one should have been shocked: Any 14-year-old capable of persuading her parents to move from suburban Pennsylvania to Nashville for her career clearly has ambition to burn. The country world feigned surprise when, after three albums of Music Row-indebted songcraft, Taylor Swift formally embraced pop on 2012’s Red.
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